Tuesday, December 31, 2013

Fashion Goes Fiber Deep

Coco Chanel once said, “Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.” How true were her words!

Inviya® is a soft, stretchable, and lightweight fiber with exceptional elastane material that gives any normal fabric a perfect fit and stretch without compromising on the comfort element. It is a unique fashion fiber that retains its power well during fabric processing like heat-set, dyeing, finishing etc., making it perfect for multiple uses.

Fashion is to say who you are without having to speak. You cannot hope to come across as confident and poised if you are not comfortable in what you are wearing. Contrary to the popular belief, clothing that is not comfortable is NOT good on you. You need the ultimate fashion fiber…snug, light, comfortable and downright gorgeous. Inviya® strives to give you just that.

Inviya® believes that when you're dressed up fashionably and wearing an outfit that you are comfortable in, you will express yourself in a more confident way. Indorama® keeps this sentiment in mind when designing fashion fibers like Inviya® that the users feel comfortable in. An outfit shouldn’t own you.

Fashion has been through countless changes; it continuously evolves. Inviya® evolves with it. It embodies the glamour of a chic fiber with the cozy comfort of elastane material that is bound to make head turns wherever you go. Inviya® has multiple applications in fashion. That figure-hugging dress you own that wows the entire nightclub is most likely to have Inviya® in it; so are your homely night pyjamas.

Fashion has become a beautiful amalgamation of beauty and comfort. Gone are the days when girls would endure excessive discomfort because it looks ‘pretty’. The new fashion fiber in town ensures that no one has to feel discomfited; Inviya® offers perfect fit, stretch and quality.

People are no longer fashion slaves, but they’re definitely fashion fans. They see many beautifully fashionable things and design inspiration in the world, so they care about the fashion trends, but they’re not idolatrous. As a result, they always choose the things which keep them comfortable and look fantastic on them.

For Inviya®, it’s rewarding when customers find the right outfit, coming off as effortlessly confident, happy and positive. This era of fashion is very magical. Everything is glitzy and the modern women are dressing up more; it’s really feminine. It just feels like there is a sense of romance with clothes. So next time, you go shopping remember to try Inviya®… When fashion becomes flexible.

Wednesday, December 18, 2013

What Makes Winter Wear Flexible

Elastane fibers have changed the Winter Collections completely

Elastane, also known with its trade name spandex, is a synthetic fiber. Elastane fibers have properties that are not present in nature, the most important being its exceptional elasticity. These elastane fibers have taken the fashion industry by a storm. Quite recently, they have made their foray into the winter collections of apparel brands worldwide. 

Elastane fibers have transformed the way we have always perceived woolens & winter wear. No more loose fittings and indiscernible shapes! Winter fashion is now fit, snuggly & in perfect shape. All thanks to the miracle fiber elastane!

Check out the latest trends that will guide you into upgrading your winter wardrobe. Hand-in-hand with elastane, these styles would transform you into the ultimate ‘Snowflake’ Diva!

1. Outstanding Overcoats: Drape yourself in the gorgeous abundance of oversized coats this season! The fashion industry has had us following the motto: the bigger the better. Whether you prefer leather, wool or fur, as temperatures drop, the oversized coat is there to cater to your layers. Though the dropped shoulder coat is nothing new, the 2013 runways reminded us all how much we love the androgynous style. Stretch and comfort come together in the styles’ elastane finish. Dropped shoulders, hourglass figures and loose fits are just three of the characteristics of this season’s coat trend. 

2. Jaunty Jackets: Pin up a fabulous jacket this season. Serving perfectly well for the casual day dressing, these jackets are well-fit & snuggly. The elastane content in them allows the wearer to breathe freely without feeling the nip in the air. Durable & super comfortable winter jackets are the best solution for everyday use. With the advent of new cuts & designs, jacket styles have taken a mighty leap forward in the fashion industry.

3. Coquettish Cuts: Sultry, seductive styles rule the winters. Hourglass cuts, cinched waists & elegant designs have taken over every article of winter clothing. Boat necks, cowl necks and modern minimal styling is the norm of the season. You will never fail with a unique cut and design crafted well with elastane fibers for that extra dose of flexibility.

4. Diva-licious Dresses: Who says no dresses in winters? Bring out the stockings because the warm dresses are here. Super cute cuts & effervescent style, these dresses come in various cuts akin to their summer pals. The difference is in the material. Used for comfort & perfect fit, is the elastane-infused fabric. 

5. Snuggly Sweaters: What is winter without sweater tops? These snug comfy things give you a warm and soft protection from the freezing weather outside. A good sweater will obliterate the need for many layers. Elastane-infused fabric would give a better shape and fit to the wearer. Whether it’s a fleecy kiddish one to wear at home that revives our childhood days or the very flattering one that you wear on special days…sweater tops are cult classic. 

Fashion industry has been completely transformed with the infusion of elastane fiber. Turn to these trends and become the gorgeous winter fashionista that you are.